Advertising and Graphic Arts

Admission requirements

Candidates must have obtained a Lebanese Baccalaureate or an equivalent diploma and pass the entrance exam.


Learning objectives

Creative advertising design combines words and pictures in a highly organized and persuasive way to sell products and ideas. Graphic design is the manipulation of graphic elements to communicate ideas, emotions and other abstract concepts visually. This major provides creative advertising design, graphic design, or both.

In creative advertising design the student is prepared for professional placement in the advertising industry. The focus is on professional practice, media production processes, professional institutions and industry processes. The student will also learn to communicate through a variety of mediums, including print, television, point of sale, radio, direct mail, web and outdoor advertising. Graphic design provides a teaching about the field of visual problem solving. The student will explore corporate and brand identities, stationery, editorial publications, corporate literature, retail and boutique packaging, labels, environmental graphics, exhibitions and directional signage.


Career opportunities

-Advertising agency and advertising creation.
-Visual communication.
-Graphic art for printing and digital.
-Publishing.
-Teaching and research.