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Advertising And Graphic Arts
Admission requirements
Candidates must have obtained a Lebanese Baccalaureate or an equivalent diploma and pass the entrance exam.

Learning objectives
Creative advertising design combines words and pictures in a highly organized and persuasive way to sell products and ideas. Graphic design is the manipulation of graphic elements to communicate ideas, emotions and other abstract concepts visually. In this major you can study creative advertising design, graphic design, or both. In creative advertising design you’ll be prepared for professional placement in the creative advertising industry. You’ll focus on professional practice, media production processes, professional institutions and industry processes. You’ll learn to communicate through a variety of mediums, including print, television, point of sale, radio, direct mail, web and outdoor advertising. In graphic design you’ll learn about the field of visual problem solving. You’ll explore corporate and brand identities, stationery, editorial publications, corporate literature, retail and boutique packaging, labels, environmental graphics, exhibitions and directional signage.

Career opportunities
-Advertising agency and advertising creation.
-Visual communication.
-Graphic art for printing and digital.
-Publishing.
-Teaching and research.

Contract Sheet