Marketing

Admission requirements

Candidates must have obtained a Lebanese Baccalaureate or an equivalent diploma and pass the entrance exam.


Learning objectives

“Marketing is the building of a relationship between a company, a product, and a consumer by understanding the value of their needs.» To do so marketers have to study the MARKET of the word MARKETING. Naturally if they do not understand the value of the product or the service in relation to the customer’s needs, then they will fail to produce a strategic plan.


Career opportunities

The future jobs are:
- Marketing Specialist
- Social Media Manager
- Search Engine Optimization Specialist
- Web Content Writer
- Web Producer
- Product Manager
- Marketing Analyst
- Advertising Coordinator
- Account Planners
- Sales Director
- Account Executives
- Media Coordinator
- Media Buyers
- Media Director
- Marketing Manager
- Advertising Managers